Marketing and Business (N0414A050002)

Studijní program: Marketing and Business (N0414A050002)

Typ studia: Navazující magisterské

Forma studia: Prezenční

Délka studia: 2

Zaměření: ekonomie

Náplň programu/oboru:
Master program follows the bachelor's degree of the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities. Philosophy of program is primarily built on the knowledge of marketing management and marketing applications (international marketing, marketing services, business marketing) and business skills (purchasing management, retail management, foreign trade operations). Graduates of program can work as managers in the marketing and business department of production companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions.

Cizí jazyk: Angličtina

Akreditace: ANO

Platnost akreditace do: 10.2.2030